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Daniela Velickovic is an Australian fashion and arts photographer and director. Currently based in Melbourne, Australia.
Her work has been published in publications including the New York Times, Australian Vogue, The Guardian and The Age.
Daniela has exhibited as part of group exhibitions including Melbourne Now at the NGV and CCP is currently working on a book with Australian artist Katherine Huang.
Following her exhibition at NGV Melbourne Now, Daniela worked as senior Director and Producer at the National Gallery of Victoria for 7 years where she created short and long form documentary exhibition content, commercial TVCs and media interviews. Daniela directed a TVC for Christian Dior Paris, featuring catwalk model Fernanda Ly in celebration of the seventieth anniversary of the House of Dior, one of the world’s most prestigious couture houses.
Previously, Daniela directed and produced the Van Gogh exhibition film for Van Gogh and the Seasons, narrated by David Stratton (A Cinematic Life, At the Movies) and David Wenham (Top of the Lake, Lion).
Daniela wrote and developed documentaries for the National Gallery of Victoria following Cai Guo-Qiang designing site-specific large-scale installations, allegorical and sculptural, in the lead up to his National Gallery of Victoria’s museum exhibition.
Daniela Co-Produced a feature length documentary with Director Tess Hutson, which has received development funding from Film Victoria which is currently in production.
Daniela has directed music videos for bands including Total Control (Flesh War), Jessica Says (World Without Men), Super Wild Horses (Golden Town) and Eddy Current Supression Ring (Which Way To Go and Get Up Morning), produced an ARIA nominated music video for Sarah Blasko (Bird On A Wire) and directed a video artwork for the Sydney Opera House 2ManyDJs and Changes performance, during the 2011 Vivid Festival.
Daniela joined Princess Pictures in 2008, one of Australia’s pre-eminent production companies which created Chris Lilley’s BBC/HBO/ABC series Angry Boys, following the hugely successful screening of Summer Heights High. She has worked on projects including Summer Heights High as a Producer’s Assistant, The Ball as Associate Producer, a documentary which celebrates the coming of age of four special needs students as they prepare for their debutante ball, and as Associate Producer on the comedy series It’s A Date featuring an extraordinary mix of Australia’s most respected performers including Kate Ritchie, Sybilla Budd, Shane Jacobson and Nadine Garner alongside emerging comedy talent. It’s A Date, is an eight-part narrative comedy series that explores the tension and expectation and complication of finding true love. Daniela has also worked on landmark series from satirist John Clarke Sporting Nation and Jonn Safran’s look at cross-cultural love, Race Relations.
Daniela also worked as a radio presenter and producer at Melbourne’s much-loved Triple R.
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Master of Screenwriting, VCA and University of Melbourne
Awarded Fine Art Scholarship, VCA and University of Melbourne
BFA Honors, RMIT
Selected Commissions & Clients
Thanks to an intense and prolific production, our team achieved a great deal of experience in a very short time. We work everyday on international projects of merit for brands and companies, in collaboration with brilliant agencies including
Ai Wei Wei
Cai Guo Qiang
Cookie Bar & Restaurant
Doing Bird Magazine
Jean Paul Gaultier
National Gallery of Victoria
New York Times
Van Gogh Museum
Viktor & Rolf